June 16, 1967 – In History:
The counterculture comes together for music at Monterey
Kicking off the Summer of Love, the Monterey Pop Festival will blow everyone’s minds with a roster of new rock stars including The Who, Janis Joplin, Jefferson Airplane, and soul superstar Otis Redding. A young guitarist, Jimi Hendrix, will literally be the show’s hottest act.

The Monterey International Pop Music Festival was a three-day concert event held June 16 to June 18, 1967 at the Monterey County Fairgrounds in Monterey, California. The festival is remembered for the first major American appearances by the Jimi Hendrix Experience, the Who and Ravi Shankar, the first large-scale public performance of Janis Joplin and the introduction of Otis Redding to a mass American audience.

Location: Monterey County Fairgrounds, Monterey, California
Genre: Rock, pop and folk, including blues rock, folk rock, hard rock and psychedelic rock styles.